7 reasons why your logo is important

7 reasons why your logo is important

A well-designed logo is an integral part of making your brand successful. It’s how the customers recognise your products/services and can also be used to instil confidence in your company. Below are a few ways a good logo design can help your brand;

1. Grabs attention

Most importantly you have 2 seconds to convince potential customers that your business is worth consideration. A logo grabs their attention and should be used to communicate your company’s core values.

2. Strong first impression

You have one chance to get your first impression right and make your brand memorable. A good logo will pique your audience’s interest and encourage them to look further into your company and what it can do for them.

3. Foundation of brand identity

Your logo is where it all starts so it’s design is something you really need to focus on. Your letterheads, business cards and landing pages to your social media profile will all pull elements from your logo, whether it’s the colours, images or shapes.

4. Memorability

While people are likely to forget the name of a company, most will remember your logo. The aim is that when they remember your logo it reminds them of what your company does. One way to do this is with a well-designed logo that really conveys what your company is about and sets the right tone for your target audience.

5. Separates you from your competition

Your logo tells your customers why your company is unique and communicates everything from a background (professional, relaxed, fun) to the mission (entertainment, efficiency and innovation). It’s worth having a look at the logos of company’s in your industry. This will give you an idea of what designs people are currently using and there what will set you apart.

6. Brand loyalty

As your brand grows, your logo will become more familiar with your target audience which helps create the idea that your company is trustworthy and accessible.

7. Your audience expects it

Your logo is the first thing customers will look for in any communication from you, whether it’s a leaflet, letter, e-mail or social media post.